About the Company

A Local, Family Run, HUB Certified, Minority Owned, Woman Led, Small Business

In 2018 Charlotte based, the Joe-Le Soap brand was started by native Charlottean Levon Handsome. Levon and her husband Joseph Handsome's direct exposure to skin cancer, non-Hodgkin's lymphoma, eczema, alopecia, and problems with inflammation inevitably sparked a passion for a specific product line. One that would help others with skin conditions that required a fine-tooth comb over ingredient lists. Motivated by Joseph's condition and his curiosity for soap making. The goal was to provide an all natural skincare line that was as safe to use for everyone else as it was for them.

In 2020 after being laid off from her corporate sales job due to the COVID-19 pandemic. Levon capitalized off of her time off to trademark, legitimize, and essentially grow the brand. The goal was to initially spearhead a completely natural soap line that provided consumers an alternative to many of those found on retail shelves loaded with paragraphs of lengthy and complex ingredients. Joe-Le Soap's mission was to provide an all natural soap, with safe ingredients that would exfoliate, soften, moisturize, and work to improve the appearance and condition of skin the natural way.  The couple worked tirelessly to come up with innovative solutions to not just help consumers with sensitive skin, but consumers who were simply tired of having dry skin, and compromising on counter-productive offerings watered down with artificial fillers.

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In 2021 after the demand grew, Levon expanded the line of products to include body butters, lip conditioners, and protective styling hair butters. With the realization that the natural soap worked better on her pup Powder's coat than commercial dog shampoos. Levon whipped up a recipe for dogs.  Resulting in another line of products specifically designed for dogs.

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In 2022, the brand and the family dynamic took a tremendous blow and suffered a tremendous loss with the devastating passing of Joseph.  Although heart-broken, Levon has pushed to further the legacy of the brand, and her endless commitment to creating products that help the skin, and not harm it. Thousands of happy customers and forty seven skus later. Joe's three core recipes made in the couple's kitchen in 2017 live on. With a tremendous purpose that remaining founder Levon could have never imagined..